This year, Experiential Design Week is about designing with intention. To design is to be curious, with each discovery informing a collective vision. Every decision, large or small, influences how people move through, connect with, and remember space.
What we design matters.
What it means matters even more.
INTERACTIVE WORKSHOP
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INTERACTIVE WORKSHOP *
choose your own adventure: sustainable design in real time
What if you had to design a space—right now—while juggling conflicting demands like budget, timeline, and sustainability? In this interactive session, you’ll guide a fictional project by voting on real-world design decisions. Explore the ripple effects of your choices, and see how sustainable goals can be embedded into experiential design without sacrificing quality or intent.
A Design Talk
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A Design Talk *
this space Speaks. Design the story before it writes itself.
Spaces are always speaking. With or without you.
In this session, Scott McManus breaks down how to embed story into the bones of a space, so your brand shows up in the rhythm of a hallway, the voice of a sign, and the feel of a finish. It’s about designing an emotional operating system that moves people, intuitively.
Because if you’re not scripting the narrative, your space will freelance it. And chances are, it’s off-brand.
A Video Series
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A Video Series *
Design On trIal
Bad design is everywhere—and we’re calling it out. In this punchy video series, our experts break down real-world design fails in signage, branding, and spatial storytelling. Each episode puts a design crime on trial, showing what went wrong and how it could’ve gone right. Fast takes, no mercy. Whether it’s wayfinding chaos, soulless branded environments, or the uncanny valley of AI-generated graphics, we’ll help you spot the red flags—and design better.
Follow us on Instagram to catch every episode.
Intention in Action
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Experiential Storytelling
Storytelling isn’t just for books—it lives in the spaces we move through every day. When design, lighting, and graphics work together, they create environments that communicate meaning and leave a lasting impression.
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McDonald's Headquarters R&D Lab
From a glowing “melty cheese” installation to Speedee-inspired light fixtures and motion-sensitive portals, graphics at Speedee Labs turn brand heritage into a dynamic experience. Each gesture layers story into space, guiding visitors through McDonald’s past, present, and future.
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Relishin' Change
Relish Work’s relocation to a new workplace, part of a larger brand overhaul, signifies a pivotal moment in its trajectory: a transition from a scrappy tech startup to an established entity and a key player within the parent organization.
